The Top Trends For Startups In 2021

Digitization and sustainability are the top issues in 2021. And with the future fund, the federal government is making enough money available for investments in startups. What will 2021 be like?

What will this year bring us? We will all have asked ourselves this question at the start of 2021. After all, the changes from 2020 are still having an impact, the pandemic has not yet been overcome, and many of the effects cannot be identified or assessed.However, there is a lot of good news for startups:

With the future fund, the federal government is making more than € 10 billion available for investments in startups. And foreign investors are rediscovering Europe as an investment location.

Transformation To A Digital And Climate-Neutral Economy

When it comes to digitization, the German economy is only in the middle field in an international comparison and still considerably catches up. At the same time, many medium-sized companies lack their digital expertise—good prospects for startups and freelancers working in this field.

The structural change to the digital knowledge economy will continue to pick up speed; intelligent solutions are needed around a precisely fitting knowledge transfer that can be accessed at any time. Last year, Learntec in Karlsruhe showed how rapidly this topic is developing.

A significant challenge lies in the change towards climate neutrality. Green-tech, sustainability, or newly emerging retail formats are keywords here that will also be important in 2021. In this field, Germany has an excellent opportunity to further develop the export market for climate protection technologies in addition to climate protection successes.

Commerce Is Changing But Not Just This One

The pandemic has also shown that projects “in the neighborhood” are promising on the market. It will be exciting to see how regional marketplaces will develop further and whether they can establish themselves permanently against Amazon & Co.

In the logistic areas, the last mile to the customer is becoming more and more critical; creative solutions are still in demand. Regional concepts are also on the advance here …

Because of negative interest rates and uncertain markets, FinTechs are enjoying an enormous influx, as is the insurance and real estate industry. And pharmaceuticals and medicine already received a strong impetus in 2020.

 

Sharing And Subscription Models Continue To Grow

Sharing and subscription models will continue to gain momentum and displace traditional offers from the market. In addition, pay-per-use concepts are also becoming more and more relevant in the industrial sector.

And Technologically?

It stays that way. In 2021, it will continue to be in the cloud. More and more companies are replacing existing on-premises solutions with SaaS models. UC-as-a-Service, collaboration, and conferencing are other growth topics and will support modern home office solutions and intelligent workplaces.

In addition, in the area of ​​platform-based solutions, artificial intelligence and machine learning are advanced.

What Does That Mean For You?

So there are a lot of opportunities and possibilities for startups.All of these topics are considered innovative or support digitization. And so many of these developments and offers can also be financed in a way that is eligible for funding. So before you hand over your shares to investors: Please take a look at the offers from the federal, state, and local governments on subsidies and investments beforehand.

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