Most people are familiar with the search engine giant Google. After all, the company in California is used as a search engine and offers website operators a whole range of Google tools for online marketing. You may already be familiar with many of the tools, such as Google Analytics or Google Adsense. However, some others are less well known and still very useful for your online marketing. So that you don’t lose track of things, we’ve put together a list of the top 15 best Google tools for your online marketing.
SEO Starter Guide
How does a search engine work? Search engines are computers that pay attention to specific algorithms on your website. There are a few rules to know, and especially newbies are often overwhelmed. For this purpose, Google has presented the SEO Starter Guide and would like to clarify some questions with it. It took a few years, but in the meantime, Google has updated the SEO starter guide and published a finished version. When the SEO starter guide was updated, the Google Webmaster Academy laid out a new guide.
The new SEO starter guide helps webmasters to create a user-friendly and search engine optimized website. In addition to the already known guidelines such as crawling, content and indexing, sections were added, such as help for adding structured data markings or creating mobile-optimized websites. The SEO starter guide thus represents the basis of Google tools for online marketing.
Google Search Console
Formerly known as the Google Webmaster Tool, this tool from Google shows you your website from the perspective of Google. Above all, please note: The Google Search Console and Google Analytics are not the same programs, as is often wrongly thought, but offer different functions. The Search Console z. B. does not analyze your website but shows you the interactions between your website and the visitors. As a result, you can see how your website looks from visitors’ point of view and Google as the search engine. Watching is essential so that good search engine optimization can be done.
Google Analytics
We come to one of the most important Google tools for online marketing, which we recommend to every website operator: Google Analytics. As the name suggests, it gets analytical with this free Google tool. As a website operator, you can use this tool to determine how many visitors and page impressions you have per day, week or month. You can also find out which sources your visitors come from and how long they stay on your website. It is also possible to find out which sub-pages your visitors visit most often. In addition, Google Analytics provides you with a lot more information about your visitors and the pages of your website.
Google AdSense
If you want to place advertisements on your blog or website to earn money, you need the Google AdSense tool. Using a special algorithm, Google only selects ads that match your content and your target group. Google itself praises the high quality of the advertising banners here, as there are strict guidelines for advertisers for the AdSense program. As a publisher, you can use Google AdSense free of charge.
Google AdWords
It can also be the case that you would like to advertise on or with Google yourself. In this case, Google Adwords, also known as Google Ads, is the right Google tool for your online marketing. Because with Google Ads, you can create online ads that are ideally shown to potential buyers exactly when they show interest in Google in products or services like yours in their searches. To do this, you can run targeted Google Adwords campaigns based on well-chosen keywords. A prescribed minimum expenditure does not have to be observed. You alone decide where your ad should appear and what your budget is.
Google Keyword Planner
So that you know which keywords you should best advertise on Google AdWords, there is the Google Keyword Planner. The Keyword Planner is one of the most important Google tools for online marketing, as it provides you with important information on the search terms that are most relevant to your industry. This Google tool is part of Google Ads and provides you with information on the average monthly search volume of a term and bid suggestions or other related keywords. So it would help if you used this Google tool before you run a campaign on Google AdWords.
Google Mobile-Friendly Test
More and more people are surfing the Internet while mobile. Therefore, and at the latest since the rollout of the Mobile-First Index, you as a website operator should make sure that your site is also perfectly optimized for mobile devices. After all, you don’t want to put off your future customers if they can’t use and read your website well on their smartphone or tablet.
To check how well your site is optimized for mobile devices, an exceptional Google tool called the Mobile-Friendly Test. The analysis of your website is elementary: Enter your URL in the mobile-friendly test, and a few seconds later, you will receive the test result as well as a preview of your mobile website version. If there are any problems, the Google tool will list them accordingly.
Google Shopping
This tool from Google is a must for all shop owners. You can use this platform as a basis for price comparisons. This Google tool for online marketing gives webmasters the ability to place their product ads using organic search results in Google search.
This procedure is essential both for setting up new products and for clicks. The products are listed in the shopping lists, which means that the advertiser incurs costs per click. In this way, the quality and timeliness of the published product are guaranteed. The ads are placed based on the data entered in the Google Merchant Center.
Google Shopping offers you two advantages: it arouses a customer’s interest in buying, and the Google product offers the webmaster the advantage of attracting more potential buyers to his website.
Also Read: Online Marketing: 6 Trends You Should Watch Out For In 2021
Google Merchant Center
Google Merchant Center is a tool from the online giant that is very closely linked to Google Shopping. This tool is essential for online retailers. You can register your company and upload your product data. The owners of online shops or webmasters can use this tool for online advertisements. Based on the data stored in this tool, certain advertisements are shown that are only relevant to you. It doesn’t matter whether you’re working as a webmaster at Google or as a private person. As a private person, you will only see ads on Google that could arouse your interest in buying, and as a webmaster, you get the chance that your products will sell better.
Google Alerts
This Google tool is mainly used as an essential tool for monitoring media and opinions on current topics and research on the Internet. As a webmaster, you receive filtered information and issues that are only relevant to you. You will stay up to date with current and exciting news from the Internet, which will be sent to you as an email to the address provided.
Google Alerts enables an increase in the performance of your website. At the same time, you can follow your competitors. You can also use this product to find attractive platforms that you can use for your website or the presentation of your website or your product.
Google Trends
Google Trends is a simple Google tool for online marketing that helps you, the webmaster, recognize current trends and adapt your keywords accordingly. Trends in search queries can be compared and thus better controlled.
Google Page Speed Insights
If you need feedback on website performance or having difficulties with SEO, you can get help from Google Page Speed Insights. Many areas limit the speed, but you can often use the Google tool to solve the problems quickly. However, the complexity increases due to the many places, and therefore, it will take a while until you are entirely familiar with the program.
Google My Business
Local businesses, in particular, should sign up for Google My Business these days because Google My Business enables you to create your own Google entry and present your company on Google. The simplified interaction with customers is one of the significant advantages of Google My Business. This is how the customer will find your company on Google if they search for specific terms. If you have set everything correctly, you can get a higher position in the Google ranking, and you will be found faster with particular keywords. As a result, the address, telephone number, website, opening times and reviews can be entered. With Google My Business, you increase the presence of your company on the Internet.
Google Drive
Google Drive is one of the most successful cloud servers and is very popular with companies and with private individuals. Data such as photos, videos, documents or presentations can be saved in Google Drive and forwarded to other people quickly and easily. The cloud storage is used via your Google account, and you can define your settings in the drop-down menu. 15 gigabytes of storage space are always free so that you can save good-quality photos and videos in the cloud for free. For more storage space, we recommend taking out a paid subscription. There are several volume options to choose from.
Google Business View
The business tool from Google relies entirely on the power of images. The product is particularly suitable for companies that sell several products. A professional photographer creates 360-degree panoramic shots that enable online customers to visit the restaurant virtually. These tours can then be inserted into Google Maps or Google Street View. You can also use the recordings for your website later.
Our Conclusion On The Google Tools For Online Marketing
No question about it: if you want to do serious online marketing, you can’t get around the Google tools. Whether Google Analytics or Google AdSense: Each device has its meaning and is essential in online marketing. We, therefore, recommend that you familiarize yourself well with the individual Google tools and continue to educate yourself. Because this is the only way, you have a chance to keep up with the competition in the Google universe.
Also Read: Six Current Trends In Digital Marketing
