Social Networks In Business: New Channels For Doing Business

Social Network Business: Give Visibility To Your Work

A social network is a network comprising all the digital social channels. It is nothing but the social network in which our society finds itself living and sharing spaces and times. You may not know it, but many people who intend to do business do not consider the web, especially social networks, as an essential tool for growing their business. This partly explains why our country has lower corporate digitization than the European average and even more than the world average. So let’s see how to use social networks for Business, taking advantage of the strengths of these tools!

Why Don’t Entrepreneurs Value The Web And Social Networks?

Without going around too much, our country, unfortunately, suffers from cultural backwardness in using these new tools to do business. Many businesses were born and developed on a family management model, in which everything is done at home. But, on the one hand, this model guarantees great strengths (quality, tradition, craftsmanship, passion, etc.). 

On the other hand, in that case, it penalizes the development of a much broader business vision and projection. Most businesses and businesses need to maintain better and decidedly neglect social media pages or, in the worst case, none. This is because social networks and social media are still seen mostly as a pastime or a way to keep in touch with friends and family. But social networks are much more…

Social Networks Are Your Showcase To The World

In light of what has been said so far, why not take advantage of these tools to reach an even wider audience of customers? Today billions of people visit social networks regularly (2 billion people use Facebook every month!), and among these, thousands (if not millions) may be interested in what your company offers. Why then keep them in the dark about your existence?

It’s time to think about serious and competent social network management for your company too!

Over time, social networks in business have developed tools that allow entrepreneurs to reach portions of the public that are truly interested in their products and services. Carrying out a marketing campaign through these channels allows you to reach potential future customers more effectively and avoid the many wastes of investment the old marketing channels expose you to.

Why Do Social Networks In Business Beat The Old Marketing Channels?

Let’s think together: what were the most used marketing channels globally until a few years ago?

1. Leafleting
2. Posters, billboards
3. Radio commercials
4. TV commercials

We have only mentioned the main ones, but they all have the same weak point…none of these gives the certainty of fully grasping the ideal audience to which the marketing campaign is aimed. Leafletting, for example, has a conversion rate of around 1% (that is, the parameter that establishes the success or otherwise in achieving the objective of the marketing campaign), while other media do not achieve much more satisfying results. I’ll give an amusing example to help you understand why these results are so low. 

Imagine being at the beach and wanting to fish for tuna, but you have yet to learn where they are and if the baits you use are right. You start throwing bait after bait in the sea, hoping some tuna will bite. At the end of the day, if you’re lucky, you’ll bring home just about 1 tuna, having wasted so many baits unnecessarily. So where is the strength of social networks in business? These new tools allow you to target your ideal audience in an extremely capillary way! Taking the tuna example as an example, you will not only be able to identify them exactly, but you will also know which bait to use and under which specific conditions.

Innovation VS Tradition: 1-0

Of course, the capillarity in selecting your audience for your marketing campaigns thanks to social networks does not mean that you will reach 100% of the conversions (the factors involved are many and many unmanageable/predictable), but it allows you to increase them significantly compared to traditional marketing channels.

This translates into an increase in the success rate (and consequent turnover) and a reduction in waste on investments! The world turns and goes on. The most avant-garde countries immediately saw the potential of social networks in business and, to date, have built real business models thanks to them. This is why social media is continuously updated and refined as an increasingly effective marketing tool.

Also Read: Does Business Agility Make Your Company More Agile?