Digital Marketing is constantly evolving, and, especially in the last two years, it has had to take on new forms to accommodate the changing needs of companies, ever closer to the digital world. Therefore, there is the need to introduce new formulas and tools to ensure satisfactory results, necessary for the recovery of all those brands hit by another year of crisis like the one that has almost passed. What will be the leading digital marketing trends we will see in 2022? Here are the five trends
E- Commerce
In 2022, e-commerce is preparing to be a strong protagonist among consumer trends worldwide for the third year in a row. The pandemic situation, together with ongoing digitization, has allowed e-commerce to conquer a space even among the most skeptical or unwilling consumers to buy online: during the first month of the pandemic, the 31st% of people said they would purchase products on the Internet that they would usually buy in a physical store and that, in the following months, the Food & Beverage sector recorded online sales increases of 300%. 2022 will be a year in which all companies will aim to consolidate the results of e-commerce:
Conversational Marketing And AI
Exchange strains among nations and supply challenges brought about by the pandemic are pushing assemblies to survey supply anchors with a view to nearshoring because of the commitment of computerization. What’s more, this record development isn’t just about mechanical technology – machine vision, motion control, and engines are considering huge increments to be well.
“The pandemic and the subsequent interruptions to supply chains and labor accessibility seem to have been the push many expected to legitimize the speculation,”. “The organizations probably going to put resources into computerization are the ones that have been thinking about it for some time yet haven’t made the last stride yet,” he adds. Among the various applications of technology connected to conversational marketing, we find some unmissable advantages:
- Increasing the number of leads generated by the site
- Increasing sales opportunities
- Significantly improving the browsing experience
Social Shopping
A generally obvious pattern that will reinforce one year from now is undoubted that connecting with web-based media as a substantial deals channel and presently not a simple, special exhibit. This new utilization of web-based media permits the client to buy without getting to the organization’s internet business, yet just through his post. Purchasing turns out to be, subsequently, an inexorably prompt activity. It is done through web-based media or a YouTube video, and not offering this open door gambles losing possible clients. Additionally, a pattern will make the impact of powerhouses significantly more conclusive in a channel that is turning out to be progressively limited.
Gaming
An incredibly profitable segment for brands. Once you understand its potential as a source of traffic and engagement, gaming becomes a tool that today offers many opportunities in digital marketing. The statistics show that users are not bothered by viewing ads in-game. In addition to the typical banner ads, this sector offers the possibility of diversifying the type of ads, with interstitial ones – which appear in moments of stoppage in the game, for example, between games – or reward ads, which they offer to players additional points, coins or other game-related benefits in exchange for viewing a video.
Geo- Localized Campaigns
Geo-localized marketing campaigns have already experienced a new renaissance in 2021, with a growth trend of + 60% compared to the previous year. It is easy to assume that even in 2022, the campaigns that allow the geotarget will offer much higher performances in this particular historical moment. This is because they will enable you to intercept your target in a specific region/city/province, an activity that is highly essential in years in which the prohibitions linked to mobility have made it increasingly necessary to narrow the field and find your target audience at the local level.
Goodbye Cookies
Google has declared that from 2023 its Chrome browser will no longer support third-party cookies, already excluded in the default settings of Safari and Mozilla. By force of things – therefore – digital marketing will find itself facing an epochal turning point to which it will have to start reacting as early as next year. Publishers, of course, will begin to invest more in contextual advertising, trying to use first-party cookies and favoring authentication to get to know their users in more detail. But also, advertisers will have to find new ways to interact with their customers, trying to attract them more and more on their platforms.
Also Read: Six Current Trends In Digital Marketing
